Members are often confused or
disengaged by policy changes.
Funds need to act fast to
communicate accurately.
Clear, timely comms can drive
member engagement and retention.
For funds that want fast, clear member communication within 24-48 hours of the budget.
The Federal Budget isn’t just about policy; it’s an opportunity to strengthen member engagement and trust.
Our Budget-to-Engagement packages ensure your fund acts fast and strategically, turning complex policy into clear
guidance on what changes may mean for private health cover, with multi-channel communications and measurable engagement outcomes.
Why this matters
Why SBP?
Experts in translating
complex regulation for members
Multi-channel
production specialists
Proven results: clearer comms,
higher engagement, stronger retention.
Our approach
- Segment-based messaging frameworks developed with your corporate affairs team
- Scenario-ready communications
- Pre-built templates: email, app, portal, FAQs
- Highlight key Budget features selected with you
- Finalised multi-channel communications within 24–48 hours
- Emails, app messages, portal updates, call centre briefs
- 2–4 week follow-up plan
- Interactive tools and calculators
Package 1
Federal Budget Rapid Response
For funds that want fast, clear member communication within 24-48 hours of the budget.
We translate the federal budget into simple, member-focused messaging that explains what matters for your members’ private health insurance. Review Budget outcomes and select recommended options and liaise closely with your stakeholders to finalise messages.
—-
- Member email, for example: “What the Federal Budget means for your private health insurance”
- App/member portal message
- Website explainer page
- Short FAQ for member questions
- Call centre briefing notes
- What changed
- What it means for you
- What you might want to consider
- How we can help
- Draft within 24 hours of the budget announcement
- Final assets delivered within 48 hours
- Clear member communication quickly
- Reduced call centre confusion
- Demonstrates proactive member support.
Package 2
From Announcement to Engagement to Action
Instead of a single email or explainer, the budget can be a
huge opportunity to activate members across channels.
—
- Build ready-to-go messaging frameworks for different member segments.
- Prepare modular content: email, app push, portal page, FAQs.
- Draft scenario-based comms for likely budget outcomes.
- Within 24-48 hours of the budget, finalise the messages.
- Launch across all channels simultaneously: email, app, portal, social, call centre.
- Include “what this means for you” actionable guidance.
- Follow-up journey over 2–4 weeks
- Deeper educational content
- Connect policy changes to your own member programs
- Personalised suggestions based on member profile
- Interactive tools (e.g. premium impact by income tier)
- Track engagement metrics and adjust messaging to improve response.
Quote here from NAB for previous Fed Budget work.”
NAB Representative Name
