Independent strategic and creative communications agency Six Black Pens has cemented a strong relationship with international healthcare group Bupa as part of a refreshed agency roster.
A healthy relationship
Six Black Pens has been working with the Bupa Corporate and International teams for the past two years on a range of strategic and creative challenges. This includes their latest campaign for international students, visitors, workers and universities: “We’re here for you.”
“We’re excited to be able to build on what has already been a great working partnership with Bupa and to expand beyond our existing relationships to other parts of the Bupa ecosystem,” said Six Black Pens Director Chris Tappenden.
“As we continue to evolve our brand and vision, we wanted to refresh our approach to how we work with our creative agencies. Our new network brings together a tight suite of agencies who will understand us, our brands and our customers intimately and work with us to collaborate on some exciting future projects,” said Bupa Health Insurance Marketing General Manager Naomi Driver
With over 43 million customers worldwide, Bupa spans a range of health and wellbeing services, including health insurance, dental, optical and aged care. Their ambition is to be the world’s most customer-centric healthcare company – and that creates unique challenges for a big, internationally based organisation. The SBP team is looking forward to bringing their specialist skills in delivering for complex corporates to the table.
