How government is approaching super and advice in 2023 (more…)
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Ideas, inspiration and other interesting stuff from the Six Black Pens team.
Switched On
“It’s important to develop a clear and distinctive B2B marketing proposition – rather than simply repurposing your B2C material.” (more…)
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Six Christmas traditions… but are they fact or fiction? Put your knowledge of Christmas to the test.
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Pitching for new business right now is hyper-competitive. Improving your pitch-to-win ratio means crafting a smart strategy to succeed from the outset. In a downturn, the pitching market shifts in…
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When the world tilts on its axis, it’s the brands that know what they stand for that will have the right message for hard times. You must have a strong…
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As COVID-19 has reshaped life as we know it, understanding your customer has never been so critical. As consumers, our way of life has been upended with the arrival of…
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If you’ve been in marketing longer than a day, you’ll be familiar with the philosophy of ‘right message, right people, right time’. Today, it’s the rule that’s forcing marketers all…
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To celebrate 8 March, Six Black Pens took to the streets to find out whether locals could answer a quiz about history’s forgotten greats. Take a look at what happened…
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Along the coast and in the city, litter didn’t stand a chance when we donned our gloves and got cleaning. September saw six million volunteers across 90 countries come together…
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