Switched On

Ideas, inspiration and other interesting stuff from the Six Black Pens team.

Six Black Pens In 10 pledges

Pledge 1: we smash, whip and dice at OzHarvest

The Six Black Pens crew celebrated 10 years in business by rolling up their sleeves to fulfil pledge number one - creating delicious meals with the incredible people at OzHarvest.…

Six Black Pens In 10 pledges

Celebrating a decade – our ‘10 for 10’ pledge

Ten years ago, Oli Vickery scribbled out a logo for a new agency called Six Black Pens. He wanted it to be about pure ideas and making complex things more…

Six Black Pens In Ideas

Finding value in a meaningful proposition

When is a company’s core value proposition not a core value proposition? When it’s a collection of buzzwords. Many of today’s companies recognise the need for a core value proposition…

Six Black Pens In Ideas

Imagery: the power of perspective in storytelling

We all carry cameras now, so accidental photographic genius is everywhere. For photography-based creative such as NAB’s annual agribusiness calendar, however – in which photos must tell a story –…

Six Black Pens In Six of the best

Recent rebrands

For better or worse? Six recent rebrands that highlight current branding trends Mastercard is the latest to join the trend of removing its name from its logo. Apple, Target and…

Six Black Pens In News

We had Bounce in our step in 2018

How does Six Black Pens connect kids in remote Aboriginal Australia with New York basketball fame, to inspire and create change? Sometimes it starts with a trek. We’re seriously passionate…